Electronic cigarettes are rapidly gaining ground with consumers in North America, writes Alvin Ma, 22, a Commonwealth Correspondent from Canada. But the media has yet to explain the risks and benefits of the new product. “Electronic Cigarettes Could Save Lives – Or Hook a New Generation on Nicotine” is the exploratory tagline of Eliza Gray’s …

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New and international trends appeal to Bangladesh’s new generation, writes Abdullah Al Hasan, 23, a Correspondent from Dhaka in Bangladesh, and the impact is being felt in society and the marketplace. Bangladesh’s very large number of young people is a dynamic and trendy generation. To keep pace with the current world they try to transfigure themselves and …

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A critical look at how other societies have created wealth could be instructive for Africans, writes Mercy Zulu, 24, a Correspondent from Lusaka in Zambia, who says informed consumers have a role to play. I was amused with the attention that followed my status posting about an interview I heard. It stimulated debate related to Chika …

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The world of marketing shapes our consumer choices, writes Abdullah Al Hasan, 25, a Commonwealth Correspondent from Dhaka in Bangladesh, as he looks behind the scenes at how marketing works. Suppose you’re going to buy a product and you opt for a specific brand. Now the question is – why do you choose that brand? Maybe you …

“Marketing: it is challenging, creative and fun” Read More »